Tag: Purchase

The persuasive power of social media influencers in brand credibility and purchase intention
Influencer Marketing and Endorsements

The persuasive power of social media influencers in brand credibility and purchase intention

October 7, 2025
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Social media influencers and persuasion The elaboration likelihood model of persuasion (Petty and Cacioppo, 1986) is…

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How the Number 9 Affects Purchase Behavior
Pricing and Pricing Strategy

How the Number 9 Affects Purchase Behavior

December 20, 2024
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Almost all marketing revolves around trying to get into customers’ heads. What do they want? How…

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