Freebies or endorsements? Influencer rebuked for not disclosing free coupons

Freebies or endorsements? Influencer rebuked for not disclosing free coupons

A recent Ad Standards case against an influencer for not disclosing paid-for content has again drawn…

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Optical Sensor Market Future Business Opportunities 2025-2032

Optical Sensor Market Future Business Opportunities 2025-2032

Optical Sensor Market The latest competent intelligence report published by CoherentMI with the title “An Increase…

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Why do only a third of marketers have influence over pricing?

Why do only a third of marketers have influence over pricing?

Source: Shutterstock Most marketers know price is extremely influential in how their brand is perceived. Many…

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AI Optimism Masks Ad Industry’s ‘Existential Crisis’

AI Optimism Masks Ad Industry’s ‘Existential Crisis’

AI was the undisputed hot topic among the more than 15,000 attendees at this year’s sweltering…

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Future Business Opportunities in Underwater Communication

Future Business Opportunities in Underwater Communication

Underwater Communication Software Market The latest release from WMR titled Underwater Communication Software Market Research Report…

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Agents rethink pricing strategies as buyers gain leverage

Agents rethink pricing strategies as buyers gain leverage

Two new agent surveys indicate that while affordability remains a top concern for home shoppers, the…

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