Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as…
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Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands
Interactional elements Interactional elements refer to the many strategies that beauty vloggers use to enhance audience…
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New brands jump at endorsement deals with influencers, celebrities: study
Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as…
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