TOPSHOT – US celebrity Kim Kardashian (C) waves as she arrives at the Assize Court for…
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Demographic targeting: Are brands missing out on influencer marketing for older generations?
Demographic targeting: Is it going wrong? Influencer marketing tends to get a lot of press these…
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Celebrities lose ground on endorsements as more brands turn to influencers
“I strongly believe that influencer marketing is eliminating celebrity endorsement from a regular and monthly investment…
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How new brands are using influencer endorsements to make an impact
New brands are flocking to endorsements right now Endorsement deals are attracting a growing number of…
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As consumers struggle, brands must rethink their pricing strategy
An article in the New York Times asks, “Is $6 too much for a bag of…
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Brands unprepared as new FTC deceptive advertising rules take effect
Legislation targets fake endorsements and undisclosed partnerships, with fines of up to $44k. As the Federal…
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