PepsiCo announced a sharper strategy to accelerate long-term growth process and to assert its presence in…
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The persuasive power of social media influencers in brand credibility and purchase intention
Social media influencers and persuasion The elaboration likelihood model of persuasion (Petty and Cacioppo, 1986) is…
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Lion winners announced for Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce
USA wins three Grands Prix, France two. Denmark and the UK are awarded one each On…
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Are influencers losing credibility with back-to-back brand collabs?
New Delhi: Picture this: your favourite influencer is hyping a luxury skincare line one day and…
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