Understand the significant growth trajectory of the Retail segment, which is expected to reach US$4.2 Billion by 2030 with a CAGR of a 13.4%. The BFSI segment is also set to grow at 14.7% CAGR over the analysis period. Gain insights into the U.S. market, valued at $1.4 Billion in 2024, and China, forecasted to grow at an impressive 13.3% CAGR to reach $1.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Sentiment Analytics Market
Sentiment Analytics Market
Dublin, May 14, 2025 (GLOBE NEWSWIRE) — The “Sentiment Analytics – Global Strategic Business Report” report has been added to ResearchAndMarkets.com’s offering.
The global market for Sentiment Analytics was valued at US$5.1 Billion in 2024 and is projected to reach US$11.4 Billion by 2030, growing at a CAGR of 14.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Sentiment Analytics market.
The growth in the sentiment analytics market is driven by several factors, including advancements in NLP, AI, and machine learning, the increasing demand for real-time customer insights and market intelligence, and the rising focus on brand reputation management and customer experience optimization. The development of sentiment analytics platforms with multilingual support, emotion AI, and real-time data processing capabilities is driving their adoption across various industries, including retail, healthcare, and financial services.
The emphasis on automated and predictive sentiment analysis tools that provide actionable insights and early warning signals for brand management is expanding the market reach. The growing use of sentiment analytics in political analysis, public opinion monitoring, and market research is creating new opportunities for market growth. Additionally, the increasing investments in R&D for ethical AI practices, data privacy, and compliance in sentiment analytics are further supporting market expansion.
Why Is Sentiment Analytics Becoming Crucial for Businesses Today?
Sentiment analytics is rapidly becoming an essential tool for businesses aiming to gain insights into customer opinions, brand perception, and market trends. This technology analyzes text, voice, and social media data to understand the emotions and sentiments expressed by customers, providing valuable information for decision-making, marketing strategies, and customer experience management.
The rising demand for real-time customer insights is driving the adoption of sentiment analytics in various sectors such as retail, banking, healthcare, and media. The increasing use of social media monitoring tools for brand reputation management and public relations is further boosting the market, as businesses seek to understand public sentiment, detect potential crises, and respond to customer feedback proactively. Sentiment analytics is also playing a critical role in political campaigns, public opinion monitoring, and market research, providing deeper insights into consumer behavior and preferences.
How Are Technological Advancements Enhancing Sentiment Analytics Solutions?
Technological advancements are significantly enhancing the capabilities of sentiment analytics solutions, making them more accurate, versatile, and accessible. The integration of natural language processing (NLP), machine learning, and emotion AI is enabling sentiment analytics tools to understand complex language nuances, detect sarcasm, and differentiate between positive, negative, and neutral sentiments.
The development of multilingual sentiment analysis models is catering to the needs of global businesses that require insights from diverse markets and languages. The emergence of real-time sentiment analytics platforms with automated alerts and dashboards is providing businesses with timely and actionable insights, enhancing their ability to respond to market changes and customer feedback. Additionally, the focus on ethical AI and data privacy in sentiment analytics is aligning with the growing emphasis on transparency and compliance in data-driven decision-making.
Which Market Segments Are Leading the Adoption of Sentiment Analytics?
The sentiment analytics market is segmented by type, application, deployment mode, end-user, and region. Types of sentiment analytics include text-based, voice-based, and video-based sentiment analysis, with text-based sentiment analysis being the most widely adopted due to its broad applicability in social media monitoring, customer feedback analysis, and market research. Applications span brand management, customer experience management, social media monitoring, market research, and competitive intelligence, with customer experience management being the largest segment due to the growing need for personalized and data-driven customer engagement strategies.
Deployment modes include cloud-based and on-premises solutions, with cloud-based solutions gaining traction due to their scalability, flexibility, and lower costs. End-users of sentiment analytics include retail, BFSI, healthcare, IT and telecom, media, and entertainment, with the retail and BFSI sectors being major adopters due to their focus on customer retention, loyalty, and satisfaction. Geographically, North America and Europe lead the sentiment analytics market due to advanced AI and big data capabilities, while Asia-Pacific is emerging as a high-growth region driven by digital transformation, social media penetration, and increasing investments in customer experience solutions.
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Report Features:
Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
Company Profiles: Coverage of players such as ADmantX, Aiaioo Labs, Appen Ltd., Awario, Bitext Innovations S.L. and more.
Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Key Attributes:
Report Attribute
Details
No. of Pages
241
Forecast Period
2024 – 2030
Estimated Market Value (USD) in 2024
$5.1 Billion
Forecasted Market Value (USD) by 2030
$11.4 Billion
Compound Annual Growth Rate
14.3%
Regions Covered
Global
Key Topics Covered:
MARKET OVERVIEW
Influencer Market Insights
Tariff Impact on Global Supply Chain Patterns
Global Economic Update
Sentiment Analytics – Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
MARKET TRENDS & DRIVERS
Rising Demand for Real-Time Customer Insights Drives Market for Sentiment Analytics
Increasing Use of Sentiment Analytics in Social Media Monitoring Expands Addressable Market Opportunity
Technological Advancements in Natural Language Processing (NLP) Propel Innovation in Sentiment Analytics
Growth of Big Data and AI Integration Strengthens Business Case for Sentiment Analytics Solutions
Focus on Enhancing Multilingual and Multi-Channel Sentiment Analysis Drives Market Adoption
Emergence of Emotion AI and Advanced Text Analytics Tools Generates New Market Opportunities
Rising Use of Sentiment Analytics in Political Campaigns and Public Opinion Monitoring Boosts Market Potential
Shift Towards Predictive Analytics and Customer Behavior Insights Expands Market Reach
Focus on Ensuring Data Security and Ethical AI Practices in Sentiment Analytics Strengthens Market Position
Emergence of Sentiment Analytics as a Critical Component of Customer Experience Management Drives Market Adoption
Rising Use of Sentiment Analytics in Financial Market Analysis and Algorithmic Trading Creates New Opportunities
Expansion of Sentiment Analytics Applications in Healthcare and Patient Feedback Monitoring Boosts Market Demand
FOCUS ON SELECT PLAYERS:Some of the 136 companies featured in this Sentiment Analytics market report include:
ADmantX
Aiaioo Labs
Appen Ltd.
Awario
Bitext Innovations S.L.
Botego
Clarabridge, Inc.
clickworker GmbH
Coginov
Cogito Tech LLC
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