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Other statistics that may interest you Influencer/KOL marketing in China
Overview
5
Advertisers
6
Marketing platforms
6
Influencers
7
Consumers
6
Further related statistics
8
* For commercial use only
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Rakuten Insight. (June 12, 2023). Impact of social media influencers on purchasing in China as of May 2023 [Graph]. In Statista. Retrieved October 23, 2024, from
Rakuten Insight. “Impact of social media influencers on purchasing in China as of May 2023.” Chart. June 12, 2023. Statista. Accessed October 23, 2024.
Rakuten Insight. (2023). Impact of social media influencers on purchasing in China as of May 2023. Statista. Statista Inc.. Accessed: October 23, 2024.
Rakuten Insight. “Impact of Social Media Influencers on Purchasing in China as of May 2023.” Statista, Statista Inc., 12 Jun 2023,
Rakuten Insight, Impact of social media influencers on purchasing in China as of May 2023 Statista, (last visited October 23, 2024)
Impact of social media influencers on purchasing in China as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available:
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