Customers have specific price points they’re willing to pay for a product. That price is unique…
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Boost for creative industry as Nigerian works attract global interests at Cannes
Nigerian creative works was site of attraction at the recently concluded International Market of Communications Programmes…
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How It Works and Its Limitations
What Is Price Skimming? Price skimming is a pricing strategy in which a company starts by…
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How to Build a Dynamic-Pricing Strategy That Works
HANNAH BATES: Welcome to HBR On Strategy, case studies and conversations with the world’s top business…
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