New Delhi: Big-ticket celebrity endorsements are losing traction as brands cut back on top-down campaigns and…
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Celebrity endorsements fall 22% in 2025 as brands shift to influencers
New Delhi: Big-ticket celebrity endorsements are losing traction as brands cut back on top-down campaigns and…
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Optimistic about 2025, Distributors Shift Pricing Considerations
2024 was a challenging year for global distribution, but according to the latest economic indicators, better…
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The New New Business: Fabienne Queyrane and the Shift in Selling to the Creative Industry
Fabienne joined Publicis 10 years ago to launch the Prodigious brand and has since played a…
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