Download PDF Samuel LevineDirector, Bureau of Consumer ProtectionFederal Trade Commission600 Pennsylvania Avenue, NWWashington, DC 20580 Dear…
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PR News | The Evolving Landscape of Influencer Marketing
Ronn Torossian Influencer marketing has skyrocketed in…
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Influencer marketing: From endorsements to authenticity and live experiences | Marketing
Marketing through influence has always been about forging aspirational connections. From the Spice Girls and the…
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Demographic targeting: Are brands missing out on influencer marketing for older generations?
Demographic targeting: Is it going wrong? Influencer marketing tends to get a lot of press these…
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93% of Marketers are Using Influencer Marketing, Are You?
In the recent past, influencer marketing has had its fair share of ups and downs, but…
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2024’s most overhyped marketing trends, according to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make…
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