Tag: Influence

Word of mouth beats paid influence: 65% of UK shoppers trust user reviews over influencer endorsements
Influencer Marketing and Endorsements

Word of mouth beats paid influence: 65% of UK shoppers trust user reviews over influencer endorsements

September 9, 2025
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Purchases driven by influencer endorsements on social media declines -4% from 54% in 2023 to 50%…

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Why do only a third of marketers have influence over pricing?
Pricing and Pricing Strategy

Why do only a third of marketers have influence over pricing?

June 30, 2025
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Source: Shutterstock Most marketers know price is extremely influential in how their brand is perceived. Many…

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Influence of pop culture on marketing
Influencer Marketing and Endorsements

Influence of pop culture on marketing

November 6, 2024
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Emergence and Evolution of Pop Culture Pop culture refers to anything related to trending acts and…

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