The Ad Industry’s New Pitch: Being Human Is Its Superpower

The Ad Industry’s New Pitch: Being Human Is Its Superpower

When OpenAI launched its first global brand campaign last month, it didn’t lean on Sora or…

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AI Optimism Masks Ad Industry’s ‘Existential Crisis’

AI Optimism Masks Ad Industry’s ‘Existential Crisis’

AI was the undisputed hot topic among the more than 15,000 attendees at this year’s sweltering…

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Heavy Equipment Industry’s Need to Update Pricing Strategies Amid Cooling Inflation

Heavy Equipment Industry’s Need to Update Pricing Strategies Amid Cooling Inflation

Feeling like walking a tightrope with pricing strategies? You’re not alone. Original equipment manufacturers (OEMs) in…

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