Are your influencer briefs and contracts updated to mandate on-screen overlays, spoken disclaimers, and caption placement…
Continue ReadingTag: FTC
Beyond the FTC: Consumer Class Actions Are Redefining Influencer Marketing Risk | Coblentz Patch Duffy & Bass
The influencer marketing ecosystem has evolved into a multibillion-dollar engine of digital commerce, delivering measurable ROI…
Continue Reading
Letter to FTC: Investigate Dr. Oz’s Potential Violations of Influencer Marketing Standards
Download PDF Samuel LevineDirector, Bureau of Consumer ProtectionFederal Trade Commission600 Pennsylvania Avenue, NWWashington, DC 20580 Dear…
Continue Reading
Brands unprepared as new FTC deceptive advertising rules take effect
Legislation targets fake endorsements and undisclosed partnerships, with fines of up to $44k. As the Federal…
Continue Reading
What the FTC Should Want to Know About “Surveillance Pricing”
Executive Summary In July, the Federal Trade Commission (FTC) launched an investigative study seeking information on…
Continue Reading