New York CNN — “There are only 22 days more to vote, so like seriously go…
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67% of Indians trust influencer endorsements over traditional ads: Kantar
Mumbai: Influencer marketing is a game-changer for brands, delivering unparalleled impact and engagement. While influencer content…
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Most celebrity endorsements are expensive mistakes
I recently bought a pair of Beats headphones — not because I desperately needed new audio…
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Influencer marketing: From endorsements to authenticity and live experiences | Marketing
Marketing through influence has always been about forging aspirational connections. From the Spice Girls and the…
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Celebrities lose ground on endorsements as more brands turn to influencers
“I strongly believe that influencer marketing is eliminating celebrity endorsement from a regular and monthly investment…
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Forget Celebrity Endorsements: Why Retailers Should Engage Micro-Influencers
Big brands pay even bigger bucks to celebrities to appear in their ads, endorse their products,…
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