GBD 2017 DALYs and HALE Collaborators. Global, regional, and National disability-adjusted life-years (DALYs) for 359 diseases…
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Lion winners announced for Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce
USA wins three Grands Prix, France two. Denmark and the UK are awarded one each On…
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The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals
Heuristic-systematic model In the existing research on advertising endorsements, scholars typically explain the positive and negative…
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