Most celebrity endorsements are expensive mistakes

Most celebrity endorsements are expensive mistakes

I recently bought a pair of Beats headphones — not because I desperately needed new audio…

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Failed Celebrity Campaigns | Taboola.com

Failed Celebrity Campaigns | Taboola.com

Celebrity endorsements have long been a staple of the marketing industry. From the 1700s, when the…

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Forget Celebrity Endorsements: Why Retailers Should Engage Micro-Influencers

Forget Celebrity Endorsements: Why Retailers Should Engage Micro-Influencers

Big brands pay even bigger bucks to celebrities to appear in their ads, endorse their products,…

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Forget Celebrity Endorsements: Why Retailers Should Engage Micro-Influencers

Forget Celebrity Endorsements: Why Retailers Should Engage Micro-Influencers

Big brands pay even bigger bucks to celebrities to appear in their ads, endorse their products,…

Continue Reading