Tag: beauty

The Body Shop India Disrupts Beauty Game with an Aggressive Pricing Strategy to Power Its Growth Momentum
Pricing and Pricing Strategy

The Body Shop India Disrupts Beauty Game with an Aggressive Pricing Strategy to Power Its Growth Momentum

April 30, 2025
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BusinessWire India New Delhi [India], April 29: The Body Shop India unveiled its Disruptive Pricing strategy…

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Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands
Influencer Marketing and Endorsements

Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands

October 28, 2024
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Interactional elements Interactional elements refer to the many strategies that beauty vloggers use to enhance audience…

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