In May 2022, when the Federal Trade Commission (FTC) proposed updates to its Guides Concerning Use…
Continue ReadingCategory: Influencer Marketing and Endorsements
28 Important Influencer Marketing Statistics To Know in 2025
It’s no secret social media has become a global phenomenon. Roughly 64% of the world’s population…
Continue Reading
Thailand: reasons for buying a product with influencer endorsement by age 2023
Please create an employee account to be able to mark statistics as favorites. Then you can…
Continue Reading
New brands jump at endorsement deals with influencers, celebrities: study
Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as…
Continue Reading1730706072-0/Copy-of-Untitled-(2)1730706072-0.jpg "Influence of pop culture on marketing")
Influence of pop culture on marketing
Emergence and Evolution of Pop Culture Pop culture refers to anything related to trending acts and…
Continue Reading
Influencers are playing a big role in the 2024 election. There’s no way to tell who’s getting paid for their endorsements
New York CNN — “There are only 22 days more to vote, so like seriously go…
Continue Reading